Yesterday I saw a video that touched a topic I see more and more clearly as part of our future: the hyper-personalization of digital services.
This trend is s strong that is the main reason behind the battle between Google and Facebook: knowing every aspect of YOU.
Right now Facebook is winning it.
This is the battle to dominate the future of online advertising and value added content and services.
Imagine this: YOU go to a website and based on who YOU are it adapts to what you WILL or MAY want. On the fly.
That website adapts to YOU and delivers content, suggestions you may like.
YOU don’t even need to go to other websites as the experience is built mixing 3rd party apps.
For example, going to tripadvisor.com, what YOU’ll see is completely different from what EVERYONE ELSE will see.
Recommendations will be created around YOU and people LIKE YOU: age, gender, income, atmosphere, colours, food, past reviews… etc. how much data about your preferences Facebook owns?
You’ll be booking your hotels, activities and restaurants using third party apps on tripadvisor.com
What else you see happening in an hyper-personalized digital world?